About Us

We’re pioneering a new type of luxury that’s all about choice.

B&L was founded in 2016 by Sam Ibgi. Starting with our flagship aparthotels in Kensington, London, we have steadily expanded to multiple luxury destinations across Europe.

We’re on a mission to make sure no stay is one-size-fits-all. Life’s too short for mediocre experiences.

Hotel luxuries, home comforts. Next-level addresses, first class-service. Experience staying in prime locations in destinations such as London, Cannes and Ibiza, where our team is dedicated to making your stay as seamless and memorable as possible.

Your favourite tea on the counter when you arrive. A fridge stocked with produce freshly picked from the local farmers’ market. Or the smell of a Sunday roast as our private chef puts it all together. It’s showing up with no plans – and having them made for you. Pillows fluffed, but privacy guaranteed. Real luxury is all about choice. Whatever your “do not disturb” looks like, we can make it happen.

“Luxury is not really something tangible anymore, it’s not flashy devices and expensive products. It’s about a feeling, face to face, human interaction, people who know you by name, who greet you, who make you feel welcome, and who give you a space to be you. This is the goal at Buckingham & Lloyds, this is the feeling we want to give.” – Sam Ibgi, Founder.

Think you know aparthotels?
Think again…